Who are we?

SIBUI 渋い is a Kids clothing brand, with a a key difference. Derived from the Japanese word describing the muted beauty in subtlety and simplicity. Amongst finer detail and quality. Sibui is at the core of our products.

What is our goal?

Through minimalist design, quality fabrics and ethical manufacturing, our goal is to make exclusivity affordable. A brand elevated over the high street, while underlining premium designers. The more stylish alternative to sportswear, occupying that middle ground.

We have implemented the sibui method in everything we do. From products to packaging, less really is more. It is important to us that we try to offset our footprint where we can.